Proud Globe Journal
Field notes for people building in crypto
Practical guides on marketing, token launches, community, stablecoin payments, security and on-chain culture. Written for founders, marketers and curious holders.
Community-Led Growth for Crypto Products
How crypto products can grow through their communities, with contributor paths, user-generated content, local groups, referrals and metrics that show progress.
Publishing Official Contract Information Safely
How crypto projects should publish contract addresses and official links so users can verify them, including where to post, formatting, verification and handling changes.
Handling Price Talk in Community Channels
How crypto communities can manage price discussion without letting it take over, with dedicated channels, clear rules, moderator responses and product focus.
Accepting Payments From Exchange Withdrawals
What merchants should know when customers pay directly from centralised exchange withdrawals, including fees, networks, delays, sender addresses and refunds.
Rug Pull Warning Signs
The common warning signs of crypto rug pulls, from contract permissions and liquidity control to team behaviour and marketing tactics, with checks anyone can run.
DAOs as Online Clubs
How many DAOs work less like corporations and more like online clubs, with shared interests, rituals, treasuries and membership, and what makes these groups last.
Building a Crypto Side Project in a Weekend
A practical plan for building and shipping a small crypto side project in a weekend, from choosing a scope and stack to deploying, testing and sharing it.
Choosing a Base City for a Remote Crypto Team
How remote crypto teams can choose a base city for meetups, hiring or incorporation, weighing talent, events, time zones, costs, connectivity and quality of life.
Writing Case Studies for Crypto Products
How to write case studies for crypto products that persuade careful buyers, including choosing stories, gathering data, structuring the narrative and getting approval.
Why Token Launches Fail and How to Avoid It
The most common patterns behind failed token launches, from unclear purpose and weak distribution to security incidents and poor communication, with ways to avoid each.
When to Close or Archive a Community Channel
How to decide when a crypto community channel should be merged, archived or closed, and how to communicate changes so members feel informed rather than ignored.
Checkout UX for Crypto Payments
How to design a crypto checkout that customers complete, with clear amounts, network selection, QR codes, wallet buttons, live status, error handling and trust signals.
Verifying Official Links for a Crypto Project
A step by step method for confirming a crypto project's real website, social accounts and contract addresses, and avoiding lookalike links spread by scammers.
Guestbooks, Webrings and the Old Web Revival
Why guestbooks, webrings and personal homepages from the early web are returning, what they meant to online communities, and how crypto culture echoes their spirit.
Storing Images and Metadata for Web3 Apps
How Web3 apps can store images and metadata, comparing servers, content-addressed storage and on-chain data, with durability and cost trade-offs.
Time Zone Friendly Support for Crypto Products
How crypto products can support users around the clock without a huge team, using self-service help, regional coverage, clear response times and safe escalation.
Running Quests and Giveaways Without Attracting Bots
How crypto projects can run quests, giveaways and reward campaigns that reach real users, with task design, eligibility rules, sybil filtering and scam defence.
Launch Metrics That Matter in the First Week
Which metrics to watch during the first week after a token or product launch, how to separate real adoption from noise, and how to report results honestly.
Using X Spaces for Community Growth
How crypto projects can use X Spaces to grow their communities, including formats that work, planning speakers, moderation, recordings and turning listeners into members.
Subscription Billing With Crypto
How businesses can offer subscriptions paid in crypto, comparing manual renewals, prepaid plans, credit balances and on-chain subscription tools, with renewal UX tips.
Passkeys and Two-Factor Authentication on Exchanges
How to secure crypto exchange accounts with passkeys, security keys and authenticator apps, why SMS codes are risky, and how withdrawal protections help.
Crypto Twitter: A Short Cultural History
How crypto conversation on Twitter, now X, shaped the industry's culture, language, humour and conflicts, and why so much crypto news still breaks there.
Multichain App Architecture
How to design a crypto app that supports several blockchains, covering configuration, contract deployments, indexing, frontends, bridging and operational complexity.
One Globe, Many Chains: Mapping Crypto Ecosystems
How to map crypto ecosystems across chains, sectors and regions, why ecosystem maps help builders and users, and how to keep maps accurate and useful.